Benefits of a Website
Reaching Millions of Potential Customers Quickly & Inexpensively
Tens of millions of people worldwide have access to the Internet. A recent study found that 75 million people used the Internet, and 45 million used the world wide web in the three months preceding the survey.
Generally, the population on the Internet is well-educated and affluent. Most own a computer; others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services directly from their computer screens.
Selling Products and Services
Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry directly to you. The entire process will be faster and more cost effective.
Leveraging Advertising Dollars
There is a limited amount of information that can be stuffed into a radio, TV or print ad. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your web site which contains enough sales information to make the sale.
Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company's web site is mentioned in your ad, customers will be able to look at your web site and learn about your services as soon as the urge hits them.
Reduce the Cost of Printing and Mailing your Catalogs
Companies can save hundreds of thousands of dollars in printing and mailing costs by putting their catalogs on the Internet. In fact, with GREENlane, the cost, is amazingly affordable. It is an especially good value when you consider the number of people you can reach.
Updating Information Quickly
GREENlane [studios] websites can be updated as often as you like. No other advertising medium is so quickly and economically changeable and the dynamic sites are those that get the hits.
Bringing More People Into Your Stores or Offices
Your Web site is particularly helpful in this area for those running TV or radio ads. Your customers can look at your Web site in order to get all of the information that they need.
Making Pictures, Sound and Film Files Available
The Web enables you to display photos, sound and short movie clips with less expense.
Getting Your Foothold In Cyberspace
Today, there are thousands of companies with web sites. You can be certain that a few of your competitors already have a presence on-line. However, it is still possible to become the dominant on-line influence in your industry. It is the way to gain a decent market share of Cyber shoppers. In a few years, when almost every company in the world will be online, customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will, however, keep returning to the sites that gained their popularity now.
Making Business Information Available
You can save phone calls and your staff members' time by just posting basic business information on your web site. Posting the upgrade information on your site will save you money and keep your customers informed of every reason why they should do business with you.
Answering Frequently Asked Questions
A lot of your staff's time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you. Display the answers on your Web site and you will have freed up a lot of time for your office staff.
Receiving Feedback From Customers
With a website, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into Web pages and will give you the answers while they are fresh in your customers' mind, for a fraction of the cost. Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call.
Creating a 24 Hour Service
If you have ever remembered too late or too early to call the opposite coast, you know the hassle. We are not all on the same schedule. Business is worldwide but your office hours are not. Trying to reach America or Europe is even more frustrating. Web pages serve your customers 24 hours a day, seven days a week without adding to your costs.
This is becoming an exceedingly important reason to have your company on-line. Your presence on the Internet is like passing out your business card to thousands, may be millions of potential clients and partners. It is virtually a worldwide announcement saying, "This is what I do. If you are ever in need of my services, you can, 24 hours a day, inexpensively and simply, reach me on the web."
Releasing Time-Sensitive Materials
Information can be made available on your Web site at the time you specify, with all related materials such as photographs, biographies, etc.
Every kind of business needs the exposure that the media can bring. With the Internet hype at the eclipse of its power, an innovative Web site will almost certainly get written up in one publication or another.
Opening International Markets
There is a whole new high-tech world out there, populated by millions of people on all parts of the globe, and marketing on the Web is the easiest way to begin doing business internationally. With a Web site, you can open up dialogues in international markets as easily as with the company across the street.
Having a well designed web site will not only be beneficial to your business in today's electronic world but will also help you save money.
We understand that their is more to a website than good design and development to be a success. We also understand a badly designed website will reflect badly on your business.
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