Website SEO - Search Engine Optimisation
Search Engine Optimisation is a term thrown around by a lot of web developers without really taking the time to explain what it is exactly and how they‘re helping you.
Approximately 75 – 80% of website traffic comes through search engines, and most people only check the first 2 pages of results
Natural results are those where the site is optimized for search engines to find and rank them. Paid means you have to pay to appear to the side of results and pay for each time you click the link. Paid results are in no way more effective, only more expensive. SEO means we give your site the best chance possible to appear as a result. No one can guarantee results but we can definitely do our best.
Your rank is based on a few things, the main one being your choice of key words ( and how they appear in your website) and most importantly, the links to and from your site and their relevance to yours and the internet itself.
The top 11 search engines are responsible for more than 90% of all internet searches. And of those, only 3 accept submitting to them. These fortunately are the biggest, Google, Yahoo and MSN. The rest usually take their lead from these. We submit your site to these Search Engines but there is usually a “sandbox” period involved, where they are aware of the sites but don’t rank them straight away until they know the site is genuine and around to stay.
Google has 8.8 billion pages indexed, which accounts for about 76% of the internet itself, so don’t be too upset if you don’t float to the surface right away.
Good Search Engine Optimisation consists of
- Using the right words
- Using the r ight html (code of the website itself)
- The web pages structure
- And Design practices us
How to help your site show up…
- Use the right words
- Lots of relevant links both to and from your site
- Phrase the links appropriately
- Content (don’t be something you’re not) and update regularly
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